Why Women Mean Business: Understanding the Emergence of our next Economic Revolution妇女在未来经济革命中的角色 mobi 百度云 txt pdb 下载 lrf pdf 地址

Never before has there been such a confluence of international attention to the economic importance of women and the need for policies to enable them to fulfil their potential. The position of women - as employees, consumers and leaders - is seen as a measure of health, maturity and economic viability.

Why Women Mean Business takes the economic arguments for change to the heart of the corporate world. This powerful new book analyses the opportunities available to companies that really understand what motivates women in the workplace and the marketplace. Find out how companies that learn to adapt to women will be better able to respond to the challenge of an ageing workforce and the demands of the next generation of knowledge workers. The authors compare policies and approaches in countries around the world, that offer surprising and envious results.

The optimisation of women’s talents will boost the bottom line. Taking action to achieve this will require sustained courage and conviction from today’s corporate leaders. Reading Why Women Mean Business will be an important first step.

Foreword by Niall FitzGerald KBE

Preface by Michael Kimmel

Acknowledgements

CHAPTER ONE: WOMENOMICS

　Guarantors of Growth

　The Strategic Side of the Gender Divide

　Opportunity Cost

　Valuing Difference

　Becoming "Gender-Bilingual"

　Declining Demographics is not Destiny

　21st Century Forces: Weather, Women, Web

CHAPTER TWO: MOST OF THE TALENT

　The "Talent Wars" are Here

　Female Brainpower

　Under-used Talent

　The Role of Business Schools

　Tapping into the Pool

　Recruiting: Making Women Welcome

　Retaining: Structural Repairs Needed

　Promoting: Return on Investment

　Building Better Boards

　Legislating Solutions – the Controversial Quota

CHAPTER THREE: MUCH OF THE MARKET

　Purchasing Power – Beyond Parity

　Female Finances

　Sex and Segmentation

　The Many Faces of Marketing to Women

　Shut-your Eyes

　Marginalise

　Specialise

　Prioritise

CHAPTER FOUR: BECOMING "BILINGUAL", WHAT COMPANIES CAN DO

　A Fresh Look at Traditional Approaches to Gender

　Equal and Different

　Diversity Dilemmas

　Recognise that "Best" is Biased

　Surprising Sectors

　A New Approach to Gender

　Understand the Starting Point

　Personalise the Conversation

　Manage the Metaphors – The Power of Vocabulary and Vision

　The Building Blocks of Bilingualism

　　1."Getting it": Top Management Commitment

　　2.Management Bilingualism: Proactively Managing Difference

　　3.Empowering Women: The Knowledge and Networks to Succeed

　　4.Banning Bias: Identifying and Eliminating Systemic Bias from Corporate Systems and Processes

CHAPTER FIVE: SEVEN STEPS TO SUCCESSFUL IMPLEMENTATION

CHAPTER SIX: CULTURE COUNTS, WHAT COUNTRIES CAN DO

CHAPTER SEVEN: FIGURING OUT FEMALES

CHAPTER EIGHT: TOMORROW’S TALENT TRENDS … TODAY, "WOMEN-FRIENDLY" MEANS "PEOPLE-FRIENDLY"

CHAPTER NINE: CONCLUSION, FROM BETTER BUSINESS TO A BETTER WORLD?

Index

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作者简介：

　　AVIVAH WITTENBERG-COX is CEO of 20-First, one of Europe’s leading gender consultancies. 20-First works with progressive companies interested in building gender ‘bilingual’ organisations that capture the opportunities offered by the other half of the talent pool and the other half of the market – the female half. The firm’s renowned Bilingual Leadership programmes help executives – men and women - manage difference more effectively.

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Never before has there been such a confluence of international attention to the economic importance of women and the need for policies to enable them to fulfil their potential. The position of women - as employees, consumers and leaders - is seen as a measure of health, maturity and economic viability. Why Women Mean Business takes the economic arguments for change to the heart of the corporate world. This powerful new book analyses the opportunities available to companies that really understand what motivates women in the workplace and the marketplace. Find out how companies that learn to adapt to women will be better able to respond to the challenge of an ageing workforce and the demands of the next generation of knowledge workers. The authors compare policies and approaches in countries around the world, that offer surprising and envious results. The optimisation of women’s talents will boost the bottom line. Taking action to achieve this will require sustained courage and conviction from today’s corporate leaders. Reading Why Women Mean Business will be an important first step.