价值黑洞：未来金融管理决策 CREATING VALUE IN A REGULATED WORLD - CFO mobi 百度云 txt pdb 下载 lrf pdf 地址

"My agenda for the future:

Beating the competition on a sustainable basis, beating shareholder performance expectations

Looking at the broader risk picture, from the sheer weight of regulation to the best possible growth environment

Continuing to take out cost, looking again at outsourcing and opportunities for off-shoring."

Developing and retaining the very best talent

—Nick Rose, CFO, Diageo

At a time when business horizons are broadening, regulatory pressures threaten to seriously impede-or even stifle-corporate growth.

A timely strategic guide to the rapidly changing world of CFOs and their finance functions, this book explores the opportunities for:

Leveraging the benefits of risk and regulation

Balancing centralized control with frontline creativity

Managing the value of intangibles-customers, brands, R&D

Forging new support disciplines for decision making and global services

Developing finance capabilities and skills for innovative business partnering

Raising the bar for standards of corporate behavior, responsibility, and sustainability

Creating Value in a Regulated World is built around richly informative interviews with senior finance executives at more than 40 of the world's best-run companies, from GE and Proctor & Gamble in North America to Diageo and BP in Europe. Through their detailed de*ions of strategies and best practice, you’ll gain firsthand insight into how global leaders are responding to the biggest, most challenging issues on the finance agenda.

作者简介：Cedric Read currently leads his own consultancy, CCR Partners Ltd, providing specialized consulting advice to CFOs in leading companies. CCR partners maintains a worldwide network of CFOs, known as the Value Network Initiative (VNI). VNI members meet regularly in London, Frankfurt, and New York to share best practice in the finance function.

1 Today’s Challenges, Tomorrow’s AspirationToday’s Aspirations

Riding the two-headed monster

Getting “back in the saddle”

Coping with governance and reporting

Creating value and growth

Shaping the new agenda

Straight from the CFO

2 Reshaping Finance

Centralization: where to draw the line?

The quest for standardization

The new fi nancial management model

Process optimization and reporting

Streamlining corporate structure

Lessons from private equity

Straight from the CFO

3 Making Change Happen

Change, in a hurry

Champions of change

Transforming the public sector

Pulling all change levers

From CFO to COO

Talent for the future

Straight from the CFO

4 Releasing Intangible Value

Execution not valuation

The goodwill dilemma

Value centers

Managing intellectual property

Selecting valuation techniques

Brands: the missing half of the balance sheet!

Treating customers as assets

Value tiering

Moving from back offi ce to the front

Structural and human capital

Straight from the CFO

5 Driving Growth and Innovation

Sustainable advantage

Decision support takes center stage

New ways of working

In-market innovation

From the outside, in

Innovation centers: a “win–win”

Straight from the CFO

6 Looking Forward, Not Backward

Expect the unexpected

Closing the strategy gap in pharmaceuticals

Optimizing value through integration

Rolling forecasts

Monitoring reality

Connecting the dots through systems

Straight from the CFO

7 Innovative Business Partnering

Finance of the future

Working in partnership

Effective investment in brands

Decision making under uncertainty

Finance and innovation

Dynamic performance management

The finance academy

Conclusion

Straight from the CFO

8 Promoting Global Connectivity

Building global partnerships

Integrating shared services by region

Creating a worldwide center

Seamless support: near-shore or off-shore?

Connectivity through technology

Straight from the CFO

9 Leveraging Risk and Regulation

The misery of regulation

Leveraging Sarbanes-Oxley

Multiple listings, multiple standards

Implementation overload

The case for dual accounting

Enterprise-wide risk management

The role of Chief Risk Offi cer (CRO)

Straight from the CFO

10 Becoming a Sustainable Corporation

Case for corporate responsibility

Investor perspective

Ethics and value creation

A multi-stakeholder approach

Best practices: corporate reporting

Triple bottom line

Reality check

Becoming the good corporation!

Straight from the CFO

Index

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书籍介绍

This book is about championing a move away from simply evaluating physical assets to understanding and evaluating the intangible value of an entity. It means moving beyond economic theory to reprioritise and change the organisation so that further value can be created via processes, systems, measures, skills, knowledge and strategy. It is also about mapping the intangible value chain. The book looks at value networks and, using real-life projects asks questions such as: * What do company value networks look like * How are they used to create value * How can one 'value' the value chain * What lessons can be learnt from companies with high value networks as opposed to companies with low value networks * What is the impact on finance disciplines, processes, measures, systems and skills. These answers to these questions as provided by the case studies and interviews with CFOs from the companies involved will help to improve focus, improve shareholder value, improve transparency - both internally and externally - cut waste in the current decision support structure and prevent inadequate decision making and lost opportunity.