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　　"It’s easy to understand the excesses of the ’90s by reading Bob Menschel’s captivating, well–written history of the ways investors have been victimized by greed, folly, and chicanery. This is a fascinating chronicle of improbable manias that set off frenzied and thoughtless buying." —Arthur Levitt, former chairman, Securities and Exchange Commission

"This book’s light–hearted, level–headed insights may be directed at the business world, but they ring equally true for government and public officials. Robert Menschel gives a valuable perspective on the power of the crowd." —Senator Charles E. Schumer

"This wonderfully witty and wise book by one of the most successful investors I’ve ever known is a must–read. He reminds us that trees do not grow in the sky and that if it looks too good to be true, it is." —John C. Whitehead, former chairman, Goldman Sachs & Co. and Chairman, Lower Manhattan Development Corp.

"This timeless anthology on the madness of crowds is chock–full of worldly wisdom, relevant anecdotes, and wonderful quotations, interlaced with the light touch of our finest cartoonists. Coming as it does in the aftermath of the great stock market bubble, Bob Menschel’s fine book is also a useful reminder of what we all knew, deep down, but were afraid to admit: When the perception of stock prices loses its linkage to the reality of corporate values, a day of reckoning always follows." —John C. Bogle, founder and former CEO, The Vanguard Group

"This highly entertaining book is must reading for everyone without exception, regardless of age, wealth, or political persuasion. Menschel’s delectable presentations expose the very roots of human behavior in a variety of fascinating situations, familiar and unfamiliar. Don’t skim; read every word." —Peter Bernstein

作者简介：

ROBERT MENSCHEL is a Wall Street investing legend, and has over forty years of experience as an insider at the top of the world's financial markets. He is Senior Director of The Goldman Sachs Group, and serves on the Board of Trustees of The New York Public Library, The Museum of Modern Art, and New York Presbyterian Hospital.

Foreword by William Safire

Preface: An Epidemic of Fear

1 Booms, Bubbles&Busts

　Introduction

　The Bulb That Ate Holland: Tulipmania

　Booms & Bubbles

　New Lands, New Schemes:

　The South Sea and Mississippi Companies

　Panics & Runs

　Crash: The Great Depression

　He Said/She Said

　Bernard Baruch on Basic Math & Eternal Truths

　Making the Play: The Internet and the "New" Economy

　A Bubble Is a Bubble Is a Bubble

　Keeping Your Head When All About You

　Are Losing Theirs,

3 Rumors&Suggestions

　Introduction

　Chicken Licken's Apocalypse Now

　Something from Nothing: The Alchemy of Suggestion

　Tom Wolfe on the Beatles

　Waiting for Godot

　Roswell, New Mexico: Things That Go Bump in the Night

　James Thurber on the Day the Dam Broke

　Keeping Your Head When All About You

　Are Losing Theirs

3 Fear & Panic

　Introduction

　Worst-Case Scenario: The Martians Are Coming!

　Life Imitates Art, Art Imitates Life.

　The Iroquois Theater Fire: "They Had Gone Mad".

　The Mechanics of Disintegration

　The Fall of Saigon: "If You Have Time, Pray for Us"

　Russell Baker: Roar of the Crowd, Inc.

　Harry Truman on the "Harvest of Shame":

　What Hysteria Does to Us

　Keeping Your Head When All About You

　Are Losing Theirs

4 Violence &Vigilantes

　Introduction

　Los Angeles, April 29 to May 1, 1992: Dance of Destruction

　Riffraff or Resister?

……

5 Leaders&Followers

Acknowledgments

Text Credits

Illustration and Pboto Credits

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