项目赞助：项目成功的管理 PROJECT SPONSORSHIP mobi 百度云 txt pdb 下载 lrf pdf 地址

　　The success or failure of any project often hinges on how well the project sponsor—the person who funds the project and ensures that desired benefits are achieved—relates to the project, the project manager, and other stakeholders. However, executives who are assigned as project sponsors often have little if any experience understanding their roles and responsibilities during the project life cycle. Problems in communication and execution¿are inevitable as long as senior managers and project managers do not understand the mechanics of their relationship.

Project Sponsorship—which includes case studies, checklists, and action plans—shows how project sponsors and project managers can develop the skills they need to manage successful projects. Randall L. Englund and Alfonso Bucero—experts in the field of project management—have written the definitive guide for educating all stakeholders in the nature of project sponsorship. They describe in detail the responsibilities of the project sponsor, from communications and liaison, selection and training, problem solving, mentoring, and feedback, to the review of project execution. The project sponsor and manager learn how to negotiate effectively with each other and the project team to achieve their commitments.

This book offers a key resource for expanding best practices in project sponsorship across organizations. Project Sponsorship helps project sponsors establish directions for the future, communicate through vision, create aligned high-performance teams, and focus on planning—all of which will lead an organization to success. This book illuminates the stairway to achieving excellence in project sponsorship

Preface

The Authors

1 Project Sponsor Responsibilities

2 Obtaining a Project Sponsor

3 Sustaining Sponsorship

4 Client Sponsor Relationship

5 Planning and Executing Steering Committees

6 Sponsorship and Culture Evaluation

7 Sponsorship Execution Feedback

8 Sponsorship Development

9 Sponsorship Mentoring

10 Knowledge Management

Bibliography

Index

Randall L. Englund is a successful project management consultant, author (Creating an Environment for Successful Projects, Creating the Project Office), and speaker. He was previously a senior project manager with Hewlett-Packard and a member of its corpo

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书籍介绍

Project Sponsorship—which includes case studies, checklists, and action plans—shows how project sponsors and project managers can develop the skills they need to manage successful projects. Randall L. Englund and Alfonso Bucero—experts in the field of project management—have written the definitive guide for educating all stakeholders in the nature of project sponsorship. They describe in detail the responsibilities of the project sponsor, from communications and liaison, selection and training, problem solving, mentoring, and feedback, to the review of project execution. The project sponsor and manager learn how to negotiate effectively with each other and the project team to achieve their commitments.